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An expression used to express joy, delight and excitement, OOH! is an online store that caters to the discerning woman seeking to buy traditional wear and baju muslimah such as baju kurung moden, baju kurung pahang, baju kurung maternity, kaftan, jubah and hijab with intricate beadings and embroidery that are delicately hand-woven.

OOH! features the lines OOH! Kurung, OOH! Kebaya, OOH! Kaftan, OOH! Jubah and OOH! Hijab. Each of the limited-edition traditional wear are intricately handcrafted with beads and authentic lace.

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